It’s a beast of a day here in Glasgow this morning. The sun is out. The clouds are (almost) non-present and the possibility of a rain free bank holiday does seem possible. Continue reading “Monday Mentions: 25th August”
Boyd Digital is proud to announce our sponsorship of UFC fighter Robert Whiteford. We’ve been helping Robert to build his official site over the last few weeks to help give the world class Featherweight MMA fighter a fantastic platform for engagement and integration of his profiles. Continue reading “Boyd Digital Sponsors Robert Whiteford”
Google recently announced (August 14th, 2014) they will no longer be allowing advertisers to use exact match keywords to drive their PPC campaigns as of September. Continue reading “The Mismatch of Exact Match Keywords”
Brighton SEO is looming, as are other big marketing events, and here at Boyd Digital, we like to be prepared for them. We like to capitalize to the upmost extent on the opportunity that we are presented with, and you should too, no matter what or where the conference. So we’ve come up with some handy tips to help you prepare for the conferences in your calendar. Continue reading “Capitalize On Your Conference Trip”
The midpoint of the month for us working folk means the enviable slump as focus wains and thoughts turn out when its going to be the weekend again (only 4 days folks). With the first lunch of the week over and that need of a good cuppa to perk up and push through the res tof the day, keep up to date with what’s going on the world of SEO by having a quick breeze through these important tweets. Continue reading “Monday Mentions: 18th August”
Don’t be misled by the title. Don’t go thinking this is going to be an entirely negative post. Don’t believe that this post will completely turn your social media strategy on its head. Most importantly, don’t ignore everything you’re about to read on this page. A social media strategy can often turn in to a big game of “Do’s and Don’ts”. Questions like ‘why don’t customers engage on our profiles?/ why don’t I get more visits from social sources? Why don’t I focus on social links to more?’ will drive you in a spiral of don’ts you’ll never get out of. Continue reading “The Don’ts and Don’ts of A Social Media Strategy”
Whisky is to Scotland what photo bombing is to Alex Salmond, they go hand in hand, but a strange fact that I’d never heard before was that Whisky hasn’t been produced in Glasgow for over 100 years.
Very soon Liam Hughes and Ian McDougall will change that when they switch on their state of the art distillery in Hillington and they’s like to give you change to get in on the history. They are letting some lucky people purchase the first runs of Whisky and all you have to do is join the 1770 Club that they have set up and buy your whisky in bulk, the price is good and it’s part of the history of Whisky production returning to Glasgow.
For more information on the 1770 Club follow this link to the information pdf: Glasgow Distillery Company
There’s a cool little website just been set up to monitor if the top 1000 websites in the world are changing to HTTP after Google announced on their web master tools blog that a secure site is a good thing for users.
It’s conveniently named SSL Switch, as taking the ronseal approach to marketing – it does what it says on the tin.
It’s checks every day, maybe sooner, which sites enable HTTPS and when they do it.
So far none of the top 1000 websites in the world have changed to HTTPS and interestingly when you look over the list of companies that don’t use HTTPS Amazon.com and Ebay.com appear on the list with no HTTPS found.
Maybe if a large number of these sites make the first move to HTTPS then it will become commonplace for all sites to be secure.
At Boyd Digital we recently became aware of a ‘coming soon’ page with an inbuilt referral programme which was launched for a new product called SlingSled. The expectation was that in the first month there would be between 500 and 1,000 sign-ups, with a further 150 being driven by viral marketing. Continue reading “150,000 Users In 4 Weeks – How Did They Do It?”
Negative SEO has been a bit of a hot topic in the industry for the past year or so, with the much-discussed ‘Penguin’ link spam update making it (theoretically) easier than ever to cause damage to a competitor site.